Business
YouTube content creators contributed £2.2bn to UK economy in 2024
Read more on post.
Zoe KleinmanTechnology editor and
Tom GerkenTechnology reporter
YouTube content creators contributed £2.2bn to the UK economy in 2024 and supported 45,000 jobs, according to an impact report carried out by Oxford Economics.
It comes as an all-party parliamentary group (APPG) is launched to represent UK creators and influencers.
Its co-chair Feryal Clark, Labour MP for Enfield North, described them as “trailblazers of a new creative revolution” who had been “undervalued in Westminster for too long”.
British content creator Lilly Sabri welcomed the research and the creation of the parliamentary group.
“For many years people have questioned whether being a content creator is a real job, and whether you can actually build a sustainable career from it,” she told the BBC.
“I started as a content creator on YouTube eight years ago, launched my first business around three years ago and my second shortly after.
“Even though my physiotherapy degree is an integral part of what I do, without YouTube I wouldn’t be where I am today and I wouldn’t have launched these businesses and employed as many people as I do.”
While APPGs are informal and have no official power, with around 500 of them representing various sectors and interests, they are able to provide industry insights directly to policy-makers.
For many content creators and influencers, the new group is a symbol of long-overdue recognition for their work.
They say the challenges they face include access to training and funding opportunities, finding suitable studio spaces, and acquiring film permits.
“This new cross-party forum will put that right: tearing down the barriers that stifle talent, championing creators as pioneers of our time, and making sure Britain leads the world as the ultimate home of creativity, innovation and ambition,” Ms Clark said.
Some of the biggest YouTubers in the world are British, with names like DanTDM and the Sidemen boasting millions of subscribers.
While Joseph Garrett, better known as Stampy, has 10 million subscribers on his main YouTube channel.
He told BBC Tech Life content creators like himself had been dependent on traditional revenue streams like advertisers and sponsors to make money on their channels.
“This has kept a significant disparity between views and revenue generated for online only content compared to more traditional media,” he said.
YouTubers historically had to get significantly more eyeballs on their videos than TV for the same advertising money.
In particular, streaming platforms will typically pay out based on viewer engagement with an ad, while TV ad buys are generally paid at a fixed rate.
But Stampy said this had started to shift in recent years.
And Brandon B, who has 16 million subscribers, and is known for his short-form visual effects videos, said the industry needed government support to “break through to the next level”.
“We’re now at a scale where it feels like we really do need that government stamp of approval and a voice in Parliament to help us get through,” he told the Today programme, on BBC Radio 4.
“It’s about supporting our business growth – everything from being able to look at taking on capital or loans from banks and almost just having the infrastructure around us.”
He said despite his massive following he has experienced difficulty navigating UK rules for things as simple as getting a filming permit, because of “clunky systems”.
“I want to start seeing all of those things come out so the UK can really start highlighting and pushing creators out… to allow them to actually make their content to reach even further global audiences around the world.”
This is not the first sign that streamers and influencers are entering the political mainstream.
This summer Prime Minister Sir Keir Starmer invited 90 influencers to a reception at 10 Downing Street, and in the US the White House has opened up its press briefings to include content creators and influencers alongside traditional journalists.
Business
America’s blame game over Canada’s wildfire smoke misses the point, experts say
Read full article on post.
Nadine YousifSenior Canada reporter
As deadly wildfires raged in the Canadian province of Manitoba this summer, Republican lawmakers in nearby US states penned letters asking that Canada be held accountable for the smoke drifting south.
“Our skies are being choked by wildfire smoke we didn’t start and can’t control,” wrote Calvin Callahan, a Republican state representative from Wisconsin, in a letter dated early August.
Callahan, along with lawmakers from Iowa, Minnesota and North Dakota, filed a formal complaint with the US Environmental Protection Agency (EPA) urging an investigation into Canada’s wildfire management.
Manitoba premier Wab Kinew quickly condemned the move, accusing the lawmakers of throwing a “timber tantrum” and playing “political games”.
By August, the wildfires had scorched more than two million acres in Manitoba, forced thousands to evacuate, and killed two people – a married couple who authorities said were trapped by fast-moving flames around their family home.
As September draws to a close, data shows that 2025 is on track to be Canada’s second-worst wildfire season on record.
A study published in the Nature journal in September has revealed that smoke from Canada’s wildfires has also had far-reaching, fatal consequences. It estimates that the 2023 wildfires – the country’s worst on record by area burned – caused more than 87,500 acute and premature deaths worldwide, including 4,100 acute, smoke-related deaths in the US and over 22,000 premature deaths in Europe.
Wildfire smoke contains PM2.5 – a type of air pollution – that is known to trigger inflammation in the body. It can exacerbate conditions like asthma and heart disease, and, in some causes, can damage neural connections in the brain.
“These are big numbers,” said Michael Brauer, a professor at the University of British Columbia who co-authored the study. He added the findings show wildfire smoke should be treated as a serious health issue, akin to breast cancer or prostate cancer.
For some American lawmakers, the blame falls squarely on Canada.
“Canada’s failure to contain massive wildfires,” Callahan wrote in August, “has harmed the health and quality of life of more than 20 million Americans in the Midwest.”
Their complaints raise the question: Could Canada be doing more to curb its wildfires – and by extension, their smoke?
Climate and fire experts in both countries told the BBC that the answer is largely no.
“Until we as a global society deal with human-cased climate change, we’re going to have this problem,” said Mike Flannigan, an emergency management and fire science expert at Thompson Rivers University in British Columbia.
Metrics show Canada’s wildfires, a natural part of its vast boreal forest, have worsened in recent years. Fire season now starts earlier, ends later, and burns more land on average. The 2023 fires razed 15 million hectares (37 million acres) – an area larger than England – while the 2025 blazes have so far burned 8.7 million hectares (21.5 million acres).
As of mid-September, there are still more than 500 fires burning, mostly in British Columbia and Manitoba, according to the Canadian Interagency Forest Fire Centre.
Roughly half of Canada’s wildfires are sparked by lightning, while the rest stem from human activity, data from the National Forestry Database shows. Experts warn that hotter temperatures are making the land drier and more prone to ignition.
Wildfires are not only worsening in Canada. The US has recently seen some of its most damaging blazes, including the 2023 Hawaii wildfires that killed at least 102 people, and the Palisades fire in January, the most destructive in Los Angeles history.
Both countries have struggled to keep pace, often sharing firefighting resources. Canadian water bombers were deployed in California this year, while more than 600 US firefighters travelled north to assist Canada, according to the US Forest Service.
In Canada, strained resources – and worsening fires – have fuelled calls for a national firefighting service. Wildfire emergency response is currently handled separately by each of the provinces and territories.
“The system we have right now worked 40 years ago. Today? Not so much,” argued Mr Flannigan.
Others propose controlled burns, a practice used in Australia and by indigenous communities, as a solution, though these fires would still generate smoke. Some argue for better clearing of flammable material in forests and near towns, or investing in new technology that can help detect wildfires faster.
Some of that work is already underway. In August, Canada pledged more than $47m for research projects to help communities better prepare for and mitigate wildfires.
Still, experts like Jen Beverly, a wildland fire professor at the University of Alberta, warn there is little Canada can do to prevent wildfires altogether.
“These are high intensity fire ecosystems” in Canada, she said, that are different from fires in Australia or the US. “We have very difficult fires to manage under extreme conditions, and we’re seeing more of those because of climate change.”
With a warmer climate, Prof Beverly said attention should be paid to pollution. She noted that the US is the second-worst carbon emitter in the world behind China. “I mean, we should be blaming them for the problem,” she argued.
In recent months, the Trump administration has also rolled back environmental policies designed to reduce emissions, and has withdrawn the US from the Paris climate accords.
Sheila Olmstead, an enviromental policy professor at Cornell University, noted that Canada and the US have a history of cooperation on pollution and climate, including an air quality agreement signed by the two in 1991 to address acid rain.
“It was a very clear framework for addressing the problem, and that’s what seems to be missing here,” Olmstead told the BBC. Both countries, she said, would benefit from working together on wildfires instead of trading blame.
As for the EPA complaint, it is unclear what the agency could do to address the US lawmakers’ concerns. In a statement to the BBC, the EPA said it is reviewing it “and will respond through appropriate channels”.
Prof Brauer said the data in his study shows that even though the fires are burning in Canada – often in remote areas – their impact can reach far beyond.
The findings, he told the BBC, call for a re-framing of how the consequences of climate change are understood.
“The effects of a warmer climate are localised, and there are winners and losers,” Prof Brauer said. “But this is an illustration that some of these impacts are becoming global.”
He argued that the US lawmakers’ complaints are an “unfortunate distraction,” and that the focus should instead be on collaboration and learning how to “live with smoke”.
“This stuff isn’t going away,” Prof Brauer said, adding that there are ways to prevent future deaths if there is a will to adapt.
Business
Matthew McConaughey on starring with his family in film about California’s deadliest wildfire
Read full article on post.
Helen BushbyCulture reporter
Matthew McConaughey has revealed how he ended up acting with two generations of his family in The Lost Bus, a film about trying to escape California’s deadly 2018 wildfires.
The Oscar-winning actor plays Kevin McKay, a school bus driver navigating 22 schoolchildren and their teacher through a raging inferno to safety.
But behind the scenes, the film was a family affair for McConaughey.
Kevin’s mother and son were portrayed by the actor’s own 93-year-old mum, Mary Kathlene ‘Kay’ McConaughey, and 17-year-old son Levi, in his first screen role.
“Just to be in a scene with those two, I never thought that was something that would happen,” the star says.
The film is a real-life depiction of the devastation caused after a power line fell, releasing sparks onto the tinder-dry Sierra foothills.
The resulting wildfires burned for 17 days, killing 85 people and displacing more than 50,000, destroying most of the town of Paradise and much of the nearby communities.
In what Vulture has called “an instant disaster-movie classic”, McConaughey stars opposite Barbie’s America Ferrera, who plays teacher Mary Ludwig.
Mary and Kevin have to make split-second decisions that could save or kill everyone on the bus, all while worrying about the safety of their own families.
Kevin already has a lot on his plate – his father has died, his mum is unwell, his marriage has broken down and his teenage son wants to move back with his mother.
This is before he discovers he’s the only driver who can help Mary and the children.
Allow Google YouTube content?
McConaughey says the decision about casting was down to director Paul Greengrass.
“Paul Greengrass started as a documentary film-maker, so his interest in truth, in reality, is very important,” the actor says.
Greengrass is arguably most famous for the Bourne action-thriller films starring Matt Damon. His other movies include real-life dramas Captain Phillips and United 93, the latter of which earned him a 2007 Oscar nomination.
He’s known for using non-actors to play themselves, so using members of McConaughey’s family is part of this realism.
Levi got the role after persistently asking his father to be considered for it.
“I always pitch the script to my family, whatever film I’m doing,” says McConaughey.
“I tell the story, and that this character I’m playing has a son. My son Levi comes to me and he says, ‘Can I read for it?’
“I went, ‘Huh’. Didn’t say anything,” McConaughey recalls with a smile.
“I wanted to see how much he wanted it.”
After Levi asked four times over several days, McConaughey conceded he could submit an audition film – but insisted his last name was removed.
When Greengrass saw the video, he immediately said, “This is the kid” – before discovering who Levi was.
Kay was cast later on, after Greengrass asked McConaughey if his mother would audition.
“I was like, ‘Trust me, she’s a performer, but she actually just fell and broke her tailbone… and she’s in a wheelchair’,” the actor says.
That wasn’t a problem for Greengrass, who cast Kay after seeing her audition video.
Greengrass’s focus on reality meant he also ditched his initial plan to use a virtual set around the bus to make the film.
“I got cold feet,” he tells the BBC. “I felt it wasn’t really me as a film-maker to be so virtual. I wanted to be out in a real world.
“So in the end, we got an abandoned campus in New Mexico, a huge area with many roads, and we decided to do it for real.
“We built everything and had all the real vehicles, and were able to lay gas lines. We couldn’t burn anything that created particles in the air, for obvious reasons, because you might start a forest fire. But with gas burning, it’s safe.”
The wildfire is so dominant it’s arguably the main character in the film – the footage was either real, created by the gas lines, or by visual effects augmentation, using shots of real fires.
“My aim was to try and make the most realistic cinematic experience of fire,” Greengrass adds.
He can of course see how pertinent this is – there have been recent wildfires around the world, including in California in August.
“Wherever you look you see these enormous wildfires – the world is on fire – it’s part of the global dangers we face.
“What I loved about this film was it had those simple elements of the human story, and yet it spoke to something universal.
“All the intersecting storylines in that film are about characters grappling with the idea of having left it too late.
“That’s the story of our world today, I think.”
One of the film’s producers, Oscar-winning actress Jamie Lee Curtis, came up with the film after reading a Washington Post article about Lizzie Johnson’s book Paradise: One Town’s Struggle to Survive an American Wildfire.
It included a section about Kevin McKay and Mary Ludwig.
“I remember I looked at my husband and I said, ‘Well, that’s the movie’,” she says.
Curtis called up fellow film producer Jason Blum with her idea.
“I think it’ll be the most important thing either one of us does as film-makers in our in our lives,” she told him.
Greengrass then came on board, and says he’s especially “drawn to people in the real world, placed in extraordinary situations”.
“That always interests me, because I think you see more of what makes us human.”
He felt “lucky” to get McConaughey and Ferrera because “they sit in that kind of real-world register I like to put my films in”.
Curtis also reveals how the film has brought her new, close friendships with the real Kevin and Mary.
Kevin told the actress his last happy memory with his mother, who has since died, was when they saw the 2018 movie Halloween together – which of course starred Curtis.
Meanwhile, the real Mary told Curtis they shared a “weird connection” – Mary’s father dated her mother, actress Janet Leigh, before she was famous.
”Mary told me, ‘I only saw my father cry twice – the day my mother died, and the day your mother died’,” Curtis says.
“So in a weird way, this has come full circle.”
McConaughey praises the real-life pair’s “sacrifice”, saying they represent all the first responders during the wildfires.
“The truth is, every person in Paradise is a hero,” he adds.
The Lost Bus is out in cinemas now and will be in available on Apple TV+ on 3 October.
Business
Environment Agency failed to visit serious pollution incidents, files show
Read more on post.
Documents and data shared with BBC News from inside England’s much criticised environment watchdog show an agency struggling to monitor incidents of serious pollution.
The information shows the Environment Agency (EA) only sent investigators to a small fraction of reported incidents last year and often relied on water companies – who may be responsible for the pollution – for updates.
An internal EA document from this year states that all potentially serious incidents should be attended by staff.
But in 2024, the EA didn’t go to almost a third of nearly 100 water industry incidents that were eventually ruled to have posed a serious threat to nature or human health.
The agency also downgraded the environmental impact of more than 1,000 incidents that it initially decided were potentially serious without sending anyone to take a look.
The EA says it does “respond” to all incidents but has ways to assess pollution that don’t involve going in person. It says when reports come in it is “careful not to underestimate the seriousness of an incident report”.
But the EA insider who provided the BBC with the data was critical of the agency. “What not attending means is that you are you are basically only dealing with water company evidence. And it’s very rare that their own evidence is very damning,” the insider said.
Among the incident reports shared with the BBC were an occasion when a chemical spilled into a reservoir killing all its fish and which the EA did not attend. Another time, sewage bubbled up into a garden for more than 24 hours with no deployment from the EA.
The BBC is not printing specific details from the reports to protect the identity of the whistleblower. But they show an agency often slow to respond and frequently copying water company updates into EA documents verbatim before downgrading incidents.
Other documents show pollution incidents that were reported to the EA by water companies hours after the problem had already been solved, making the impact much harder to assess as the evidence may have washed away.
The data show that overall the agency went to just 13% of all the pollution incidents, serious and more limited, that were reported to it in 2024.
“It’s virtually impossible to get them to come out,” Ashley Smith a veteran water quality campaigner from the Oxfordshire based campaign group Windrush Against Sewage Pollution (WASP) told the BBC.
“(When you call the EA) they go through a scenario where they’ll say ‘are there any dead fish’. And, typically there are not dead fish because often the fish are able to escape.
“The EA then says – we’ll report that to Thames Water – and it will be Thames Water if anyone who gets in touch with you.”
Matt Staniek is a water quality campaigner in the Lake District and cited several incidents where he says the EA took explanations from the local water company about sewage spills at face value, which later through his own data requests were proved wrong.
“The Environment Agency has not been holding United Utilities accountable,” he says. “And the only way that we get them to properly turn up to pollution incidents and now actually try and do a proper investigation is by going to the media with it, and that should not be the case.”
A United Utilities spokesperson responded saying “we are industry leading at self-reporting incidents to the Environment Agency”.
As part of the government’s landmark review of water industry regulation it has promised to end “self reporting” of incidents by water companies.
There is widespread agreement that the current system is not working and plans are being drawn up to merge the regulators – including the EA – which oversee different parts of the water industry – into just one.
“The Environment Agency is so hollowed out that it cannot investigate pollution crimes, effectively telling polluters they can act with impunity,” James Wallace, the chief executive of campaign group River Action, told the BBC.
In July the BBC revealed that staff shortages had led to the EA cancelling thousands of water quality tests at its main laboratory in Devon.
“We respond to every water pollution incident report we receive,” an Environment Agency spokesperson said.
“To make sure we protect people and the environment, we are careful not to underestimate the seriousness of an incident report when it comes in. Final incident categorisations may change when further information comes to light. This is all part of our standard working practice.”
-
Culture2 days ago
Taylor Swift’s new cinema outing generates more than €12million in just 24 hours
-
Politics2 days ago
European Parliament snubs Orbán with vote to shield Italian MEP from Hungarian arrest
-
Culture1 day ago
Milan Fashion Week 2025: Unmissable shows and Giorgio Armani in mind
-
Opinion2 days ago
Fintan O’Toole: How can you live with the knowledge that you have facilitated mass murder?
-
Opinion2 days ago
AI Is Pointless If It Doesn’t Boost Productivity
-
Culture3 days ago
Marvel stars Mark Ruffalo and Pedro Pascal stand up for Jimmy Kimmel as Disney boycott intensifies
-
Business16 hours ago
Households to be offered energy bill changes, but unlikely to lead to savings
-
Environment1 week ago
Chimps drinking a lager a day in ripe fruit, study finds