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NFL Commissioner Roger Goodell weighs potential for an international team

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  • NFL Commissioner Roger Goodell is weighing the potential for an international team.
  • “I would say that the markets outside the U.S. are very, very attractive,” Goodell told CNBC in an exclusive interview. “And we’ve got pretty good coverage here.”
  • The league has been expanding international play in recent years, with match-ups this season taking place in Brazil, Ireland, England, Germany and Spain. It’s long seen success with games in London, in particular.
Fans are seen during the NFL London 2021 match between Miami Dolphins and Jacksonville Jaguars at Tottenham Hotspur Stadium on October 17, 2021 in London, England.
Tottenham Hotspur Fc | Getty Images

NFL Commissioner Roger Goodell is weighing the potential for an international team.

“I would say that the markets outside the U.S. are very, very attractive,” Goodell told CNBC in an exclusive interview. “And we’ve got pretty good coverage here.”

The league has been expanding international play in recent years, with match-ups this season taking place in Brazil, Ireland, England, Germany and Spain. It’s long seen success with games in London, in particular.

Goodell said standing up a London-based team was “possible,” adding, “There are markets that could certainly support a team. We’ve always focused on, what are the competitive consequences of that? Can we manage that? And so every year we try to learn something from the international series.” 

The Minnesota Vikings are playing back-to-back international games in the coming weeks, something Goodell said has “never been done before.” 

The Vikings will play the Pittsburgh Steelers in Dublin on Sunday, followed by the Cleveland Browns in London on Oct. 5. 

“It starts to give you a sense of, can you do certain things that are going to be necessary from a scheduling standpoint and a training standpoint? When we first came up with the idea of [an international] regular season game, I didn’t think there would be as much support. But now, every team wants to do it,” Goodell said. “We don’t have to talk them into it. They’re asking us.”

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Mark Shapiro, longtime sports media executive and currently the president and chief operating officer of TKO Group, said last week international expansion for major sports leagues “is a winner.”

“I think this international play … I’m not speaking as a fact … is not profitable yet, but it will be,” Shapiro said of the NFL’s aspirations overseas at the IMG x RedBird Summit in England.

“As U.S. rights holders, we just see things through the U.S. lens. It’s very myopic,” he said. “Do it right in some of these other countries. Do it right in Europe. Do it right in Asia.”

A Week 1 NFL game in Brazil, streamed on YouTube, drew 16.2 million U.S. fans and 1.1 million international fans, showcasing the growth potential of the league if Goodell can expand the game globally. 

Shapiro said while international time zones can pose a challenge, it’s not necessarily a new hurdle, noting the difficulties with scheduling even inside U.S. borders, due to West Coast games.

“The bottom line is, you’re never going to get that right. You’re never going to get a time zone that works for everybody,” said Shapiro. “When you start talking about events being global in nature, it just gets even harder on the time zone, but you have to adjust.”

The YouTube factor

Goodell praised the league’s partnership with YouTube, specifically citing the platform’s ability to reach a younger audience. YouTube acquired Sunday Ticket from DirecTV three years ago, and the Brazil game was the first-ever game on the main, free platform. 

“I think there’s so many different directions that relationship will go, and it won’t be one, it’ll be many,” Goodell said of YouTube. “Sunday Ticket has been a huge hit for them as well as for us.”

Sources familiar with the matter told CNBC that Sunday Ticket currently has between 2 million and 5 million subscribers – so, more than DirecTV had but still a somewhat niche product.

“It’s hitting a younger demographic,” Goodell said. “It’s the technology they bring. They’re changing the way people are watching sports, whether it’s multiview or just for creators.”

Still, Goodell pushed back on the notion that younger viewers aren’t watching full games anymore.

“I know everyone says kids don’t watch. That’s not true, in our experience,” he said. “I think they may be watching with multiple screens or several devices. They’re watching their fantasy team or they’re watching some aspects of the game. But that’s fine. That’s what we do.”

Shapiro said burgeoning media partners like YouTube will only continue to claim share and boost media rights valuations.

“Why hasn’t YouTube jumped in, in a big way, at this point?” Shapiro said, adding that Sunday Ticket was a way of getting the company’s “feet wet.”

“Obviously, they are making money hand over fist. They’re running a business. It’s a destination for everyone,” Shapiro said. “Forget there is no demo — it’s the world that’s their demo.”

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Government considers financial support for JLR suppliers

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Simon JackBusiness editor and

Chris MasonPolitical editor

imageEPA

The government is looking at ways to financially support the companies in Jaguar Land Rover’s (JLR) supply chain.

JLR halted car production at the end of August after a cyber attack forced it to shut down its IT networks. Its factories remain suspended until next month at the earliest.

Fears are growing that some suppliers, in particular the smaller firms who solely rely on JLR’s business, could go bust without support.

One idea being explored is the government buying the component parts the suppliers build, to keep them in business until JLR’s production lines are up and running again.

Unions had called for a Covid-style furlough scheme, but ministers have ruled this out given its likely cost, sources have told the BBC.

Another option being considered is providing government-backed loans to suppliers, though this is understood to be out unpopular with suppliers.

The purchase and stockpiling of car parts by the government is also an option on the table, but this would present considerable logistical challenges.

JLR’s manufacturing process relies on the right part arriving at the right place, at the right time.

However, industry experts agree doing nothing risks firms in the supply chain, which employs tens of thousands of workers, facing bankruptcy.

The Business and Trade Select Committee is due to meet on Thursday afternoon to hear testimonies from businesses in JLR’s supply chain because of deep concern for some of these businesses to remain viable.

This evidence will be shared with the government afterwards.

Senior government figures are concerned about a pattern of cyber attacks on UK institutions and businesses, such as the British Library, Marks & Spencer, and the Co-op.

A group calling itself Scattered Lapsus$ Hunters has claimed responsibility for the hack on JLR, Marks & Spencer, and Co-op.

An investigation is under way into the cyber attack on JLR, which is believed to be costing the company at least £50m a week in lost production.

JLR would normally expect to build more than 1,000 cars a day at its three factories in Solihull and Wolverhampton in West Midlands and Halewood in Merseyside.

However, workers were sent home following the hack – which first came to light on 1 September – with no firm return date.

About 30,000 people are directly employed at those plants with a further 100,000 working in the firm’s supply chain.

On Tuesday, the business secretary and industry minister visited the West Midlands for the first time since the incident to meet JLR and the firms in its supply chain.

The Department for Business and Trade said ministers have discussed “the impacts of the cyber incident and how JLR can work towards restarting production”.

Additional reporting by Pritti Mistry

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It’s got Peaky Blinders swagger, says House of Guinness writer

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14 minutes ago

Yasmin RufoBBC News

imageNetflix James Norton in character as Sean Rafferty wearing a black top hat and white scarfNetflix

Taking family power struggles and turning them into global television sensations is becoming something of a habit for screenwriter Steven Knight.

With Peaky Blinders, he took a Birmingham street gang and made them a cultural force. Now, Knight is betting on another dynasty, one rooted in brewing, wealth and legacy.

House of Guinness, which launches on Netflix on Thursday, tells the story of Ireland’s most famous family name at the moment of crisis – Sir Benjamin Guinness has died and his four children, each concealing dark secrets, are left to steer the brewery’s fate.

Knight says when he looked into the real-life Guinness family, “it was immediate that I realised this is an incredible drama and story”.

He was struck by “the characters, events and how it all intermeshed with history and what was going on at the time”.

While the story is based on real events, it is a drama first and foremost. Fact and fiction have been blended together, but Knight says he doesn’t see those two things as mutually exclusive, as “it’s often the true events that are the least believable”.

“Some of the historical events are so amazing and unexpected you wouldn’t make them up yourself,” he tells the BBC.

imageNetflix

One of the imagined figures in the Netflix drama is Sean Rafferty, the brewery’s foreman, played by Happy Valley star James Norton, whose fate becomes entangled with the dynasty’s power struggles.

Norton says his character is an “amalgamation of lots of different people” who existed at the time, adding that he found researching into the history of Guinness “remarkable and fascinating”.

The 40-year-old explains that as soon as he read the script he was ready to sign up to the show.

“I read the first four scripts all at once and it was a no-brainer,” he says. “Almost every scene starts with Rafferty’s silhouette in a window in a cloud of smoke and I thought ‘sign me up, that’s really cool’.”

Most of the actors in the series were Irish, something Norton says added a level of pressure when it came to perfecting the accent and admits he was “so scared on the first day”.

imageGetty Images James Norton, wearing a black and white patterned shirt, attends the "King & Conqueror" Global Premiere at the BFI Southbank on August 14, 2025 in London, EnglandGetty Images

“You work really hard at the beginning and once you crack the first big dialogue scene and have spoken the first lines there’s no going back,” he explains.

The first scene Norton filmed was one where he punches three disloyal workers at the Guinness factory. He says he used the line ‘I see your three names written in black ash up there’ to get back into the accent for subsequent scenes.

‘Once in a lifetime experience’

Starring alongside Norton is Irish actress Danielle Galligan who plays Lady Olivia, an aristocrat who marries into the Guinness family. After the British monarch, she was the richest woman in Britain and Ireland at the time.

The actress says she loved researching her character and understanding what she was really like.

“She’s such a firecracker in the series and then I actually found out she was also a very solitary and silent woman who painted lots of watercolours,” Galligan explains.

“She was a woman who had everything and yet was still looking for something. Learning about her gave me a sense of her lack of fulfilment and added another layer to her.”

Galligan says it was very special to tell an Irish story and “to do it on a global scale is a once-in-a-lifetime kind of experience”.

Joining Galligan is Niamh McCormack, whose character is part of the rebellious Fenian Brotherhood, and Jack Gleeson, who is best known for playing Joffrey Baratheon in Game of Thrones.

imageNetflix Jack Gleeson as Byron Hedges wearing a yellow coat and brown cap holding two bags and running in the streetNetflix

McCormack and Gleeson say they are proud to be part of a series that puts Ireland on the map, but admit that with pride comes pressure over how it will be received by audiences at home.

“It’s always a factor but I tried not to think about it too much,” Gleeson says. “You want things to be represented well but also hopefully people know not to take it too seriously as a historical document.”

Knight was less worried about what audiences would think, admitting: “I should care but I don’t – if you worry what people are going to think you can’t really do anything as you’d be trying to please too many different people.”

House of Guinness has already been compared to the likes of Succession, The Crown and Peaky Blinders but Knight is indifferent about how people compare it.

“People say every project is a cross between stuff and I don’t take that too seriously, I’m confident that this is its own thing,” he says.

imageGetty Images Screenwriter Steven Knight poses during a photocall to promote the dance theatre adaptation 'Peaky Blinders: The Redemption Of Thomas Shelby,' on June 10, 2025 in Birmingham, England.Getty Images

For Norton, who is also currently starring in BBC’s historical drama King & Conqueror, to be compared to such successful shows is a positive.

“To be in the same breath as those dynasty shows is great and I’m happy if we’re included among that group,” he says. Gleeson agrees and explains that this drama “takes the best bits of the rest and adds its own magic and essence”.

Knight does admit that there are many similarities between House of Guinness and Peaky Blinders and the shows have influenced each other as the 66-year-old has recently finished working on the Peaky Blinder film, The Immortal Man, which will see Cillian Murphy reprise his role as Birmingham gangster Tommy Shelby.

“Sometimes parallels are pointed out that I don’t even have a clue about,” he laughs. “But there are a lot of similarities – the family, it has the same energy, humour and swagger.”

imageBBC Studios Cillian Murphy in character as Thomas Shelby wearing a cap and white shirtBBC Studios

Knight is also involved in writing the new James Bond film, which he previously told the BBC had always been on his bucket list.

The movie will be directed by Dune’s Denis Villeneuve and is currently in development and being overseen by Amazon MGM Studios after long-serving masterminds Barbara Broccoli and Michael G Wilson stood down in February.

When asked a question about Bond, Knight smiles and says he’s not able to talk about it but does admit that after the success of several of his shows, he feels a greater freedom to write more creatively.

And with House of Guinness, he hopes to have used that freedom to make this latest dynasty saga a success in its own right.

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It’s got Peaky Blinders swagger, says House of Guinness writer

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11 minutes ago

Yasmin RufoBBC News

imageNetflix James Norton in character as Sean Rafferty wearing a black top hat and white scarfNetflix

Taking family power struggles and turning them into global television sensations is becoming something of a habit for screenwriter Steven Knight.

With Peaky Blinders, he took a Birmingham street gang and made them a cultural force. Now, Knight is betting on another dynasty, one rooted in brewing, wealth and legacy.

House of Guinness, which launches on Netflix on Thursday, tells the story of Ireland’s most famous family name at the moment of crisis – Sir Benjamin Guinness has died and his four children, each concealing dark secrets, are left to steer the brewery’s fate.

Knight says when he looked into the real-life Guinness family, “it was immediate that I realised this is an incredible drama and story”.

He was struck by “the characters, events and how it all intermeshed with history and what was going on at the time”.

While the story is based on real events, it is a drama first and foremost. Fact and fiction have been blended together, but Knight says he doesn’t see those two things as mutually exclusive, as “it’s often the true events that are the least believable”.

“Some of the historical events are so amazing and unexpected you wouldn’t make them up yourself,” he tells the BBC.

imageNetflix

One of the imagined figures in the Netflix drama is Sean Rafferty, the brewery’s foreman, played by Happy Valley star James Norton, whose fate becomes entangled with the dynasty’s power struggles.

Norton says his character is an “amalgamation of lots of different people” who existed at the time, adding that he found researching into the history of Guinness “remarkable and fascinating”.

The 40-year-old explains that as soon as he read the script he was ready to sign up to the show.

“I read the first four scripts all at once and it was a no-brainer,” he says. “Almost every scene starts with Rafferty’s silhouette in a window in a cloud of smoke and I thought ‘sign me up, that’s really cool’.”

Most of the actors in the series were Irish, something Norton says added a level of pressure when it came to perfecting the accent and admits he was “so scared on the first day”.

imageGetty Images James Norton, wearing a black and white patterned shirt, attends the "King & Conqueror" Global Premiere at the BFI Southbank on August 14, 2025 in London, EnglandGetty Images

“You work really hard at the beginning and once you crack the first big dialogue scene and have spoken the first lines there’s no going back,” he explains.

The first scene Norton filmed was one where he punches three disloyal workers at the Guinness factory. He says he used the line ‘I see your three names written in black ash up there’ to get back into the accent for subsequent scenes.

‘Once in a lifetime experience’

Starring alongside Norton is Irish actress Danielle Galligan who plays Lady Olivia, an aristocrat who marries into the Guinness family. After the British monarch, she was the richest woman in Britain and Ireland at the time.

The actress says she loved researching her character and understanding what she was really like.

“She’s such a firecracker in the series and then I actually found out she was also a very solitary and silent woman who painted lots of watercolours,” Galligan explains.

“She was a woman who had everything and yet was still looking for something. Learning about her gave me a sense of her lack of fulfilment and added another layer to her.”

Galligan says it was very special to tell an Irish story and “to do it on a global scale is a once-in-a-lifetime kind of experience”.

Joining Galligan is Niamh McCormack, whose character is part of the rebellious Fenian Brotherhood, and Jack Gleeson, who is best known for playing Joffrey Baratheon in Game of Thrones.

imageNetflix Jack Gleeson as Byron Hedges wearing a yellow coat and brown cap holding two bags and running in the streetNetflix

McCormack and Gleeson say they are proud to be part of a series that puts Ireland on the map, but admit that with pride comes pressure over how it will be received by audiences at home.

“It’s always a factor but I tried not to think about it too much,” Gleeson says. “You want things to be represented well but also hopefully people know not to take it too seriously as a historical document.”

Knight was less worried about what audiences would think, admitting: “I should care but I don’t – if you worry what people are going to think you can’t really do anything as you’d be trying to please too many different people.”

House of Guinness has already been compared to the likes of Succession, The Crown and Peaky Blinders but Knight is indifferent about how people compare it.

“People say every project is a cross between stuff and I don’t take that too seriously, I’m confident that this is its own thing,” he says.

imageGetty Images Screenwriter Steven Knight poses during a photocall to promote the dance theatre adaptation 'Peaky Blinders: The Redemption Of Thomas Shelby,' on June 10, 2025 in Birmingham, England.Getty Images

For Norton, who is also currently starring in BBC’s historical drama King & Conqueror, to be compared to such successful shows is a positive.

“To be in the same breath as those dynasty shows is great and I’m happy if we’re included among that group,” he says. Gleeson agrees and explains that this drama “takes the best bits of the rest and adds its own magic and essence”.

Knight does admit that there are many similarities between House of Guinness and Peaky Blinders and the shows have influenced each other as the 66-year-old has recently finished working on the Peaky Blinder film, The Immortal Man, which will see Cillian Murphy reprise his role as Birmingham gangster Tommy Shelby.

“Sometimes parallels are pointed out that I don’t even have a clue about,” he laughs. “But there are a lot of similarities – the family, it has the same energy, humour and swagger.”

imageBBC Studios Cillian Murphy in character as Thomas Shelby wearing a cap and white shirtBBC Studios

Knight is also involved in writing the new James Bond film, which he previously told the BBC had always been on his bucket list.

The movie will be directed by Dune’s Denis Villeneuve and is currently in development and being overseen by Amazon MGM Studios after long-serving masterminds Barbara Broccoli and Michael G Wilson stood down in February.

When asked a question about Bond, Knight smiles and says he’s not able to talk about it but does admit that after the success of several of his shows, he feels a greater freedom to write more creatively.

And with House of Guinness, he hopes to have used that freedom to make this latest dynasty saga a success in its own right.

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