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Is it good economics to pay €10 million for an NFL match?

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Thousands of American tourists have come to Dublin this weekend to watch the Pittsburgh Steelers challenge the Minnesota Vikings in Croke Park.

It is the first time ever that an official NFL (National Football League) regular season game will take place in Ireland.

Ireland has hosted seven college American football games since 2012 but this is the first one from the professional league. The score in this game will count towards who makes it to the Superbowl next spring.

The Government has approved an allocation of up to €9.95 million (excluding VAT) to the NFL in order to facilitate this game being played in Dublin.

The Department of Sport told RTÉ’s This Week that of this money, $5m (€4.2m) goes to the NFL as a licence fee.

While the balance goes towards necessary infrastructure works in Croke Park and for a range of operational support costs.

A general view of Croke Park stadium in Dublin
Approximately 600,000 people applied for a ticket to Croke Park for the NFL game

Minister for Sport, Patrick O’Donovan has defended that decision saying that getting involved in the NFL market is a “massive opportunity”.

“We want to make sure we don’t lose a competitive advantage in terms of other cities who might want to eat our supper because the range of global viewership that this will bring to Dublin and Ireland is like nothing we have seen before,” he said.

Ireland is just the fifth country to host an NFL match outside of the US.

Games have been hosted in the UK, Germany, Mexico and Brazil.

However, People Before Profit TD Paul Murphy told RTÉ’s This Week that it was “utterly crazy” to give €10m in public money to the NFL.

“The NFL can well afford these costs,” Deputy Murphy said. “They don’t need the subsidy in order to put on a game in Ireland. It’s simply free money for them.”

NFL executive Peter O’Reilly said the league was “investing significantly” in the Croke Park event.

“There are opportunities both in economic impact and long-term impact and visibility,” he told RTÉ Sport in February.

The match is estimated to attract approximately 30,000 international visitors to Ireland and 20 million television viewers.

The Government estimates the economic benefit to the country for hosting the game will be around €64m.

The Pittsburgh Steelers are playing against the Minnesota Vikings in Croke Park
The Exchequer will receive €20m in tax returns as a result of the NFL match in Croke Park

Chief Executive of the Irish Tourism Industry Confederation Eoghan O’Mara Walsh said the €10m given by the Irish Government is a good investment.

“State investment behind major sporting and tourism events do pay dividends,” he said.

“Croke Park is going to be full, and the vast majority are going to be international visitors and they’re all spending their money on hotels and restaurants and pubs and tourist attractions.

“Many of them are staying in Ireland well beyond the weekend and touring the country,” he said.

“Secondly, there’s millions of eyeballs in the US on Ireland in the run up to the game and during the game and that can only be a good thing in terms of people considering Ireland as a holiday destination in the future.”

Previous college American football matches have attracted large crowds and economic activity.


Read more: Over 27,000 US tourists in Dublin as college football returns


In August 2024, the College Classic series game played in Ireland attracted 27,000 US tourists to the economy and generated an estimated €115m in the economy.

The game between US college football teams Notre Dame and Navy at the Aviva Stadium in 2023 generated an estimated €180m, according to Government figures.

In 2022, Munich hosted an official NFL game which provided a €70.2m economic boost to the German city.

Earlier this week, Minister for Sport Charlie McConalogue said the Exchequer will receive €20m in tax returns as a result of the NFL match taking place in Croke Park.

Mr O’Mara Walsh argued that, when considered as an investment in tourism, €10m to the NFL is “actually fairly small in terms of the return”.

“Twenty-nine cents of every euro spent by a visitor goes back to the exchequer in tourism related taxes,” he said.

“There’s an indisputable return on investment for the State if they put money behind tourism events and this is a very good example of that.”

Funding for Irish sport just under €30m last year

The NFL is the world’s richest professional sports league. For the 2024 campaign, the NFL distributed more than $13.8 billion (€11.7 billion) in revenue to its 32 teams.

For comparison, in the 2023-24 season, Premier League clubs made £6.3 billion (€7.2 billion) in revenue.

The combined wealth of the team owners is close to $1 trillion.

“One of the controversial aspects of the NFL is the owners and the people who run the clubs are very good at getting other people to pay their bills, and that has happened here,” said Mr Cunningham.

“Even though the Pittsburgh Steelers and the Minnesota Vikings in revenue last year raised over $1.2 billion between them.”

In 2022, it was announced that a new stadium to be built for NFL team Buffalo Bills would cost $1.4 billion (€1.19bn) but $850m (€726m) would come from the public purse.

Last year, core funding from the State for Irish Sport was just under €30m.

“There’s a lot of sports that are really struggling for funding, that don’t have basic facilities,” Mr Cunningham said.

“All the studies show that money invested in all sport you get back twofold,” he added.

The Pittsburgh Steelers are playing against the Minnesota Vikings in Croke Park
The economic benefit to the country for hosting the NFL game will be around €64 million

A 2019 report from the Federation of Irish Sport found that for every €100 invested in sport by Government, the Exchequer receives up to €195 in tax revenue.

There are also health benefits, as well as economic ones, to investing in sport.

“We’re giving €10m to the NFL for one game, when the total core funding for all sports in Ireland, GAA, FAI, Sport, Ireland, Swim Ireland, is just over €30 million for the entire year,” Deputy Murphy said.

“I think the Irish State is being duped here.”

Deputy Murphy also pointed out that the NFL is a very wealthy league with wealthy owners and a lot of soft power in the US.

“The US military is very often promoted by the NFL. That’s the military that is currently funding, assisting, arming the genocide that’s happening in Gaza,” he added.

“I don’t think in any world is it justified for us to put €10 million into this one NFL game,” he said.

“You look at grassroots sports across the country, you look at people being forced to change at the side of pitches, and you think ‘Jesus, what could €10 million do in many, many local communities?’

“That would be a far better way of spending €10 million.”

Growing Popularity of NFL across the world

The Pittsburgh Steelers are playing against the Minnesota Vikings in Croke Park
This year, seven NFL games are being played outside of the US, including in Spain and Australia.

Approximately 600,000 people applied for a ticket to Croke Park for the NFL game.

“American football has grown massively in popularity over the years here,” said Mr Cunningham.

“Most of the tickets were priced at €295, three times the cost of an All-Ireland final ticket in football or hurling.”

The NFL is the main league for professional American Football in the US. The games garner huge crowds, revenue and media attention.

“In recent years, the NFL have been trying to spread their wings,” he said.

There are 272 regular-season NFL games in a year. This year, seven of those games are being played outside of the US, including in Spain and Australia.

Pittsburgh Steelers founded by Newry man

The Pittsburgh Steelers were founded by Newry-man Art Rooney. The team is still owned by the Rooney family, and they have maintained close links with their Irish heritage.

In 1997, the Steelers held a pre-season game in Dublin. More than 25,000 spectators watched them defeat the Chicago Bears in Croke Park on that occasion.

In 2023, after the Steelers were awarded marketing rights for Ireland, they stated they wanted to bring another game to Ireland.

Both the Steelers and the Vikings have designated a Dublin-pub each to nominate as their official fan bases: Fitzsimons in Temple Bar and JR Mahon’s, respectively.

The Pittsburgh Steelers are playing against the Minnesota Vikings in Croke Park
The Department of Sport said no decision has been made on future NFL games in Ireland

However, they are not the only ones, both the Kansas City Chiefs and the Green Bay Packers have also nominated a Dublin pub as their fan-home for the weekend (Murray’s and Sinnott’s, respectively).

Several free fan events have also been organised between Thursday and today for NFL tourists and the NFL-curious.

An NFL shop has been open for the week in St Stephen’s Green Shopping Centre and a separate shop, just for Steelers merchandise, will remain open for the entire NFL season on Clarendon Street.

As of yet, there is no guarantee that the NFL will return to Dublin next year although there are plans for further college American football games.

If today’s game goes well, we may expect them to return on an annual basis like they have done in London.

In a statement to RTÉ’s This Week, The Department of Sport said that no decision has been made regarding the hosting of future NFL games in Ireland.

“The post-event evaluation, led by Fáilte Ireland, will provide a detailed analysis of the economic and tourism impacts of the upcoming match,” it said.

“This report will inform any future considerations or discussions around potential State support for similar events.”


Read more: NFL in Dublin: Greatest show on turf rolls into Croke Park

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SF calls for €100k NMH bike shed tender to be scrapped

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Sinn Féin has called for a tender for a new €100,000 bike shed at the National Maternity Hospital to be scrapped.

A notice on the Government’s e-tenders website invites submissions for tenders to destroy the old shed and build a new one at an estimated cost of €100,000.

Sinn Féin’s Finance Spokesperson Pearse Doherty labelled the plan for a new bike shed as “outrageous” and referenced a previous controversy when €335,000 was spent on a bike shed at Leinster House.

The €100,000 tender for the proposed bike shed at the National Maternity Hospital includes destroying the existing bike shed and taking away all rubbish.

It is to cover the build of the replacement shed and includes sensor lighting.

It also covers improvement to the ground so that it is entirely even and any tree stumps that are in the way are removed.

In May, a report into the bicycle shelter installed at Leinster House found that there was an “absence of some fundamental good practices”, including a value for money assessment, ahead of the project’s construction.

The conclusion is made in a Deloitte audit for the Office of Public Works.

The audit was sought by the Government and the OPW after Opposition outcry over the bike shelter.

The costs include €284,000 spent on construction and installation, €10,000 on contract administration and €4,000 on archaeological services.

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Russia launches major drone, missile attack on Ukraine

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Kyiv has come under heavy drone and missile bombardment this morning, in what independent monitors said was one of the biggest Russian attacks on the Ukrainian capital and surrounding region since the war began.

At least three people were killed and about ten injured in the city, the head of Kyiv’s military administration said on the Telegram messaging app.

Ukrainian Foreign Minister Andrii Sybiha said Russia had launched a “massive” air attack on the country involving hundreds of missiles and drones.

He said the attack underlined the need for more punitive sanctions against Russia to force it to stop its aggression.

“Putin must feel the danger of continuing this war – personally for him, his buddies’ pockets, his economy, and his regime,” he posted on X, referring to Russian President Vladimir Putin.

“That is what can make him stop this senseless war.”

Several other regions were also hit in the strike, with at least 16 people, including three children, injured in the southern city of Zaporizhzhia, authorities said.

Several buildings were damaged and on fire in Zaporizhzhia, footage posted on social media channels in the area showed.

In Kyiv, drones flew over the city and anti-aircraft fire rang out for several hours, according to Reuters witnesses. Loud explosions were also heard. The attack was continuing as of 9.15 local time (7.15 Irish time).

Kyiv’s Mayor Vitali Klitschko said a fire had broken out at a state cardiological hospital as a result of the attack.

Some residents fled to metro stations deep underground for safety, sleeping on makeshift beds or sitting on deck chairs following events on their phones.

Neighbouring Poland closed airspace near two of its southeastern cities and its air force scrambled jets in response.

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‘My tears could help people survive brain tumours’

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1 hour ago

Lynette HorsburghNorth West

imageCancer Research UK handout

A father with an incurable brain tumour has donated his tears to a pioneering study that could revolutionise how brain cancers are detected because he wants to “make a difference”.

Alex Davies was initially treated for epilepsy but months later scans revealed he had a brain tumour and was told he may only have 12 to 18 months to live.

The 49-year-old is now taking part in research at the Manchester Cancer Research Centre exploring if tear fluid can identify glioblastoma, the most aggressive form of brain tumour.

He is hoping the study will result in earlier diagnoses and ultimately save lives.

Mr Davies, from Lostock, Bolton, started suffering seizures in 2023 before later undergoing surgery, chemotherapy and radiotherapy.

Follow-up scans initially showed no evidence of cancer but later tests discovered the tumour was growing back and he is now receiving palliative care at home.

imageCancer Research UK handout Alex, who has brown hair and beard and Emma Davies, with long blond hair, standing outside the entrance to Manchester Cancer Research Centre wearing t-shirts which read Stand Up To Cancer. They are both smiling. It is a sunny day.Cancer Research UK handout

Mr Davies, who worked at Network Rail before his diagnosis, said he was relatively fit with no health conditions when he “collapsed out of the blue”.

“It took months to get to my diagnosis and my initial MRI scan didn’t spot the tumour,” he said.

“My symptoms worsened over about three months including severe headaches, my speech became affected as well as my balance and I was getting confused.”

The father-of-two continued: “If helping with this research could mean someone like me can be diagnosed sooner, it offers real hope for the future.”

Mr Davies’ wife Emma said it was a “really horrible time for us”.

She said if a simple tear test could be used to bring a diagnosis forward it “would improve that awful time for so many others in the future”.

Thanks to nearly £500,000 funding from Stand Up To Cancer – a joint fundraising campaign from Cancer Research UK and Channel 4 – the study led by scientists at the University of Manchester has expanded to include larger-scale trials.

imageCancer Research UK handout Left to right: Prof Petra Hamerlik, Alex and Emma Davies in a lab in the Manchester Cancer Research Centre. They are all wearing white coats and smiling.Cancer Research UK handout

Researchers have described the test as a “liquid biopsy” and said the “world-first approach” could pave the way for faster, cheaper and less invasive brain cancer diagnosis.

If successful, the test could be rolled out to GP surgeries which would allow patients to receive a diagnosis much earlier.

Prof Petra Hamerlik, who lost her father to glioblastoma at a young age, is leading the project.

She said the research had not previously been explored to diagnose brain cancer.

“My team is currently developing a tear-protein-based classifier that can differentiate brain cancer patients from healthy volunteers with high levels of accuracy,” she said.

“If successful, we’ll seek further funding to develop a tool that can be rapidly deployed across health services, ultimately helping patients like Alex receive a timely diagnosis and better outcomes.”

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