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Finnair becomes the first airline to introduce ancillary combos using modern retailing capabilities

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The Finnish national carrier, Finnair, has taken the next step in its digital transformation and is the world’s first airline to introduce ancillary combos, also referred to as bundles in the industry, built on modern retailing capabilities, powered by Amadeus technology. Finnair’s transition from legacy technology to native orders earlier this year now allows customers to buy ready-bundled ancillaries easily and for a better price.
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Travel & Lifestyle

Bright Ideas in Travel 2025

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The players, places, and projects moving the travel industry into the future.

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Travel & Lifestyle

Mongolia’s Shifting Tourism Industry—And What It Means for the Country’s Nomads

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Traditional heritage, wildlife conservation, and responsible tourism converge at Mongolia’s new Eagle Hunter Cultural Center.

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Travel & Lifestyle

Copenhagen Rewards Travelers for Eco Deeds—and Other Cities Are Taking Note

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After two summers piloting Copenpay, a program that rewards eco-conscious activities, Copenhagen is modeling what regenerative tourism can look like.

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