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Walmart teams up with Spain’s La Liga, furthering the retailer’s investment in soccer

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  • Walmart is partnering with the Spanish soccer league La Liga and will be the first-ever presenting partner of “El Clásico,” a marquee rivalry match between powerhouse teams FC Barcelona and Real Madrid CF.
  • The partnership aims to grow the American soccer fanbase through large-scale viewing events, concerts, exclusive merchandise and in-store activations.
  • Walmart is doubling down on its investment in soccer ahead of the 2026 FIFA World Cup across the U.S., Mexico and Canada.
Real Madrid’s Spanish defender #20 Francisco Garcia fights for the ball with Barcelona’s Spanish forward #19 Lamine Yamal during the Spanish league football match between FC Barcelona and Real Madrid CF at Estadi Olimpic Lluis Companys in Barcelona, on May 11, 2025.
Lluis Gene | Afp | Getty Images

Walmart is bringing its brand to the biggest match in soccer.

The nation’s largest retailer plans to announce Thursday a partnership with Spanish soccer league La Liga as it looks to expand its foothold in soccer and capitalize on its growing fandom in the U.S.

Under the partnership, Walmart will become the first presenting partner of La Liga’s “El Clásico,” a rivalry matchup between its two powerhouse teams: FC Barcelona and Real Madrid CF.

“Teaming up with La Liga and El Clásico enables Walmart to fuel the energy create unforgettable experiences and give fans more ways to celebrate the game that they love,” Walmart Chief Marketing Officer William White told CNBC in an interview. “Ultimately, Walmart is looking to make it easier for fans to engage and participate in the game.”

The partnership will include a new logo featuring Walmart as the presenting partner for the rivalry matchup, which will be used across the U.S. and Canada and debut this season.

The rivalry game dates back to 1929 and has routinely attracted 650 million viewers across more than 180 countries, according to Walmart and La Liga.

The first El Clásico, which translates to “the classic” in Spanish, of the 2025-26 season is scheduled for Oct. 26 in Madrid, with the second match on May 10 in Barcelona.

Walmart and La Liga will launch the partnership ahead of the first match-up with a full weekend of fan events in Houston starting Oct. 24. The partnership will include large-scale viewing parties, concerts, meet-and-greets with former stars, co-branded merchandise and retail promotions.

“The U.S. is the top market for the league [La Liga] in terms of audience and business outside of Spain,” said Boris Gartner, partner and president at Relevant Sports, which together with La Liga formed the 50-50 venture La Liga North America to represent the Spanish league in the U.S., Canada, Mexico and Central America.

La Liga North America manages the league’s media rights and commercial agreements.

“This is not just about slapping two logos side by side. This is a true partnership with what we’re building,” Gartner said.

Spanish powerhouse clubs Real Madrid and Barcelona have been home to some of the biggest global names in soccer — including superstar Lionel Messi, who played for Barcelona until 2021 and now plays for Major League Soccer’s Inter Miami, and more recently the young French star Kylian Mbappe, who joined Real Madrid.

In the U.S., Disney’s ESPN airs La Liga games on its streaming platforms and TV networks. The company said in August the 2024-2025 season was its most successful for the league on ESPN platforms yet, with 5.4 billion minutes viewed across its networks and streaming services.

The Spanish league’s multi-year deal with Walmart is meant to build on this growing audience for La Liga soccer in the U.S., as well as the growing soccer fanbase ahead of the 2026 World Cup, which will take place across the U.S., Mexico and Canada.

“We came in knowing that the World Cup was happening in 2026 and that the sport was growing significantly in in the U.S., and that we needed to be part of that growth not just from a business perspective for the league in the large media market in the world, but also with the opportunity to help fuel the growth of the sport,” Gartner said.

In July, Walmart struck a multi-year deal with MLS to become an official sponsor and partner of the league. As of early May, MLS sponsorship revenue was up double-digits compared with 2024, CNBC reported earlier this year. Likewise, the U.S. soccer fanbase has surged, particularly since Messi joined the MLS ranks in 2023.

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PTSB cuts fixed-rate mortgage interests by up to 0.2%

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PTSB HAS TODAY announced changes to its mortgage and deposit rates.

The mortgage rate changes take effect from today and will result in decreases of 0.15% to 0.20% on a range of fixed-rate mortgage products, from periods of two years to seven years. 

The rate decrease will apply to mortgages where the Loan to Value (LTV) is between 80% and 90%.

It also includes Green mortgages and High-Value mortgages, both of which offer lower rates in this LTV band.

The new rates for the 2-year, 3-year, 5-year and 7-year fixed terms in this LTV band will range from 3.7% to 4.4%, depending on the fixed-rate period.

This is available to both new and existing customers who want to take out a new fixed-rate product.

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The new rate for the 4-year fixed term of 3.65%, which is a rate-only product, is available to new customers only. 

A spokesperson remarked that the 80%-90% LTV band is “particularly popular among First-Time Buyers” but added that the new rates will also be available to First-Time Buyers, switchers from other lenders and people moving house.

Meanwhile, the deposit rate changes take effect from 1 October and apply to PTSB’s 6-month, 1-year, 3-year and 5-year fixed-term deposit products.

It will also include the 6-month and 1-year online fixed-term deposit products.

PTSB’s 5-year fixed-term deposit will increase by 0.50% to 2.00%, and the 3-year fixed-term deposit will increase by 0.40% to 2.00%.

The Bank’s 1-year and 6-month fixed-term deposit accounts, including online and Interest First equivalents, will decrease by 0.25%, to 2.00% and 1.25% respectively.

Customers who have recently taken out a new fixed-term deposit have a cooling off period of up to 14 days which will allow them to switch their deposit to benefit from new, lower rates if they wish.

Customers should contact PTSB to do this before the relevant cooling off period expires.

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‘Every idea is a good idea’ – how would 64-team World Cup look?

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A 64-team World Cup?

The concept will sound like a step too far to some, but others believe it deserves real consideration.

In April, the South American governing body Conmebol raised an official proposal to expand the 2030 tournament to 64 teams, and Fifa will discuss it with leaders from the continent in New York this week.

The first 48-team World Cup will take place next summer across the United States, Canada and Mexico – expanded from the current 32-team format – but there are serious attempts from some to make it even bigger for 2030.

That tournament will be the first to be spread across three continents to mark its 100-year anniversary, with main hosts Spain, Morocco and Portugal being joined by Argentina, Paraguay and Uruguay in hosting opening-round matches.

But is the World Cup about to make more history? BBC Sport looks at whether a 64-team tournament could really happen and what it might look like.

What is being suggested?

So, what is going on?

The idea was first “spontaneously raised” at a Fifa council meeting in March by Uruguayan Football Federation president Ignacio Alonso.

It was then presented at Fifa congress in April by Conmebol, which believes it would be a fitting way to mark the World Cup’s centenary.

Fifa’s official position has always been it will discuss expansion ideas with its stakeholders and it is duty bound to consider any proposals from its council members.

The Fifa council would make the ultimate decision, but there are no signs it is something expected to be made imminently.

How dramatic would this expansion actually be?

Fairly seismic is the obvious answer.

The pace of change has been remarkable, since the long-standing 16-team format increased to 24 teams in 1982.

It became a 32-team event in 1998 before being expanded to 48 teams for next summer’s showpiece.

Adding another 16 teams for 2030 would mean the World Cup had doubled in size in eight years and would mean more than 30% of Fifa’s current 211 members would participate.

Who is in favour and who is against it?

Alejandro Dominguez and Alexander CeferinGetty Images

Fifa president Gianni Infantino said “every idea is a good idea”, but the proposal for a 64-team tournament has divided opinion among the six Fifa confederations and national associations.

Conmebol president Alejandro Dominguez said expanding the World Cup for its centenary would ensure “nobody on the planet is left out of the party”.

Uefa president Aleksander Ceferin is among those to have dismissed the proposals, with the Slovenian saying it is a “bad idea” for both the tournament itself and the qualifying process.

Victor Montagliani, president of the governing body for football in North and Central America and the Caribbean (Concacaf), said the suggestion “doesn’t feel right” and believes the expansion would damage “the broader football ecosystem”.

Asian Football Confederation (AFC) president Sheikh Salman bin Ibrahim Al Khalifa agreed, saying further expansion would bring “chaos”.

While there has been limited further public discussion, there are a few obvious reasons why people would be in favour and against the proposal.

Financially, more games would surely mean bigger TV deals and sponsorship possibilities.

The expanded 2026 format is already predicted to be generating more money than any previous World Cup through sponsorships, merchandising, ticket sales and broadcast revenues, with Fifa expecting to earn $11bn (£8.2bn) over the four-year cycle to December 2026.

By flinging its doors open wider than ever before, the tournament would be more inclusive and the change would probably result in a host of nations reaching the World Cup for the first time.

At the 2022 World Cup, hosts Qatar were the only team making their tournament debut.

Cape Verde are only one win away from joining already-qualified Jordan and Uzbekistan as debutants at the 2026 competition, while New Caledonia and Suriname could add to the growing number of debutants already in next summer’s World Cup.

A 64-team tournament would also increase the likelihood of all the world’s top players competing.

On the flip side, the competitive nature of the event would be brought into question. The potential for one-sided matches would increase, while qualifying would become even more a foregone conclusion for many nations than it is already.

Questions will be asked about the added amount of travel that players and fans will have to make, with sustainability likely to be an important issue with the increased number of flights needed to transport teams, fans and media.

What might it look like?

Gianni Infantino announces Morocco, Portugal and Spain will co-host the 2030 World CupGetty Images

This is a difficult question to answer.

The notion of a 64-team tournament is almost unprecedented in top-level international sport, so it is difficult to cite any examples.

Next summer’s expanded format is complicated enough, with the top two and best eight third-place finishers from 12 groups of four qualifying for the last 32.

The obvious structure for a 64-team World Cup in 2030 would be for the top two from 16 groups of four to qualify for the last 32. Perhaps a bit tidier than next years?

Should the proposal eventually be accepted, the 2030 edition would include 128 matches – up from the 64-game format played between 1998 and 2022.

Next year’s World Cup will have 104 matches and will take 72 games – eight games more than an entire 32-team World Cup – just to get down to 32 teams.

From the start of the 2026 tournament until the end of the last 16 there will be 96 games across 27 days, with no rest day.

Just one of those days will feature a single match, and just two days will have only two matches. The remaining 24 days will feature three, four or even six matches.

Therefore, the impact of another 16 teams joining the fray is rather mind-boggling.

How would they fit in the extra matches?

Fifa has already stated the 2030 finals will run from 8 June, with the final on 21 July, and the possibility of making the tournament longer would seem unlikely with the footballing calendar already more tightly packed than many would like.

This would mean the need for more games per day in the group stages and thus extra stadiums would have to be considered.

There have been suggestions Argentina, Uruguay and Paraguay could host more games during these group stages.

And what would the impact be on qualifying?

For starters, it would be almost inconceivable that the world’s top football nations would not qualify for the World Cup.

While Italy are currently preparing to sit out a third consecutive World Cup, such shock scenarios, which are all part of the drama, are hard to envisage should a 64-team tournament become a reality.

Conmebol could already see a maximum of seven teams qualify for next summer’s event, and they would clearly want more members qualifying for an expanded tournament.

All other continents would also be expected to have more qualifying spots, but the logistics around this are purely guesswork for now.

The mere potential of a 64-team World Cup has raised plenty of questions – as well as eyebrows. Whether it gets off the ground or not remains to be seen, a matter for sporting and political power-brokers to figure out.

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Office investor demand was way up in the first half of 2025, according to exclusive JLL data

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  • JLL found office transaction momentum strengthened significantly in the first half of this year, with total industry volume up 42% year over year to $25.9 billion.
  • The report notes that as we move through the third quarter, JLL is actively seeing the transition from “office curious” to “office serious” take hold across the industry.
  • There’s a flight to quality, with top-tier office buildings seeing the bulk of the demand.
Working late, office buildings, Financial District, London.
Travelpix Ltd | Stone | Getty Images

A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.

The recovery in the U.S. office market has been gaining steam this year and may be set to accelerate. While vacancy rates and return-to-office employee volume have been focal points in gauging demand, a new look at interest in office from the capital markets points to an even stronger recovery than previously thought.

JLL, a global commercial real estate and investment management company, gave Property Play exclusive access to a limited distribution client report. It found that office transaction momentum strengthened significantly in the first half of this year, with total industry volume up 42% year over year to $25.9 billion.

Looking at JLL’s office sales transactions alone, volume was up 110% from the first half of 2024 to the first half of 2025, more than double the momentum of any other major property type, including data centers. 

The report notes that as we move through the third quarter, JLL is actively seeing the transition from “office curious” to “office serious” take hold across the industry. Lower interest rates are propelling much of that.

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In addition, the number of bids on a given transaction was up 50% over the same period, with the second quarter alone experiencing $16 billion in office bid volume, which is the highest quarterly total since the second quarter of 2022 when the 10-year treasury yield was below 3%. Bid volume can measure growth and health of a sector from a capital markets perspective. 

“What typically happens is, after a downturn, the high-net-worth private capital comes back in because of opportunistic returns, and they start buying. The REITs follow, and then the institutional capital flows, like pension funds, separate accounts, offshore capital, follow the REITs. That’s exactly what’s playing out right now,” said Mike McDonald, senior managing director and office group leader at JLL. 

Larger deal demand, that of $100 million or more, is increasing, up roughly 130% in the first half of this year compared with the same period in 2024. This is due to increasing institutional investor appetite for higher quality office, as well as better debt availability, according to the report.

There is, of course, a flight to quality, with top-tier office buildings seeing the bulk of the demand. As those buildings fill up, second-tier buildings will start to see increased demand and could actually outpace the top tier buildings as it relates to rental rates and absorption over the next five years, according to McDonald.

The massive office downturn in the first years of the pandemic caused a pullback in planning for new buildings, so there is now very little new office space under construction. The market will see just 6 million square feet of office space delivered next year, which is 90% below the four year annual average following the great financial crisis. 

“Some people may refer to it as slowing down; it’s really hitting a brick wall,” said McDonald. “There’s going to be a dearth of new deliveries the next three years, as evidenced by the 6 million square feet next year, which is anemic based on 30-year historical averages.”

He also pointed to overall reduction of office inventory, as older office buildings are either torn down or converted to residential, hospitality, self storage, or just reimagined into something other than office.

The lowest quality, distressed segment is still seeing some bargain hunters, so there is something of a bar-bell effect. 

“We call them dark matter, and they do matter. It’s that 1-million-square-foot tower in downtown Detroit or Pittsburgh or Cleveland or Dallas that is 40% occupied,” said McDonald. “Capital looking for highly distressed, very opportunistic returns, very low basis, where an asset may have traded five years ago at $300 a foot, and they can buy it now for $50 a foot. At that lower investment, they can reduce rents and have more velocity because their basis is lower, they have more of a competitive advantage.”

Demand tailwinds for office overall continue, as company downsizing rates are stabilizing. Companies are also no longer shedding very much space when they relocate; in 2022, on average, companies were getting rid of almost 20% of their space when they made a move. That is now down to 3%, according to JLL, a clear sign of stabilization.

This year REIT acquisitions have been strong. The stocks of office REITs like BXP, Vornado and SL Green are higher in the last six months, although the largest, Alexandria Real Estate Equities, is still struggling.

Lower interest rates over the next several quarters will certainly help in the cost of debt for dealmaking, but the reason rates are coming down is because of weakness in the economy. That creates a new pressure on the office market when it comes to demand from employers. 

“We’re very mindful of the impact, what that’s going to have on the actual tenant and the companies that actually occupy these buildings,” said McDonald. “You have to think about the macroeconomy, geopolitical risks, all the things that go into setting our overall capital market environment, and price of debt is just one component of it.”

McDonald said next year may be more about institutional capital taking the lead. These so-called green shoots in the office market will likely propel both leasing metrics and valuations higher over the next several years. 

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