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Opinion: The idea that cars give us freedom is a myth sold by advertisers

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IRELAND HAS A love affairs with cars.

Car ownerships are rising. In June, new car registrations were up 63.5% compared with the same period the previous year and 3.5% year-to-date. The figures for August show the jump compared with August 2024 was smaller at just 1%, but the year-to-date increase remains steady at 3.4%.

But is car ownership making people happier? It doesn’t seem so. A US survey found that, in a typical week, relying on a car more than 50% of the time for out-of-home activities is associated with a decrease in life satisfaction

Those of a certain age will remember the advertisement for the Renault 21 – maybe more for the soundtrack than the car itself. The beat, tone and lyrics of the 1960s song “I Feel Free” by the rock band Cream not only gave a sense of freedom but also joy and elation.

It was the perfect song for what car makers have been trying to sell for generations – the sense that cars gave you freedom, independence and happiness. No wonder Renault chose the song.

The myth of freedom

Motor manufacturers have been pedalling the idea that cars signified freedom since they started making them.

“To own a Ford car is to be free to venture into new and untried places. It is to answer every challenge of Nature’s charms, safely, surely and without fatigue.” These are the first few lines from a Ford ad targeting women in 1924.

Today’s car ads show miles of open, empty road, devoid of people and other vehicles, whether they are motorised or not. The freedom to drive where, when and how you like.

But the reality is far different. Too often, drivers find themselves stuck in traffic, nose to tail with other vehicles, stressed to the verge of road rage. This isn’t the image we bombarded with in car ads. That’s because they are selling an illusion, a myth.

Not only is it an illusion, but there are also costs attached – roads are clogged, time is lost, streets blocked or hard to navigate due to parked cars, other streets and roads being used as rat runs, our air is clogged with fumes and pollution, and it is contributing to climate change and damaging our health. Exhaust fumes are emitted at street level where people breathe them directly into their lungs. And sadly, on top of this, many lives are lost in traffic accidents.

But we are constantly told that cars are the answer to our transportation problems. I’m old enough to remember when the M50 was being built – a four-lane highway that would make it easier to traverse around Dublin, take cars away from the city centre and provide ease of access.

It quickly became clogged. The toll booths were blamed for the tailbacks. They were removed but the tailbacks remained.

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A lane on each side was added to relieve congestion, bringing it to six lanes. The congestion remained.

“Another lane will sort it” is now akin to “Is there anything to be said for saying another mass?” from the Father Ted episode when they ran out of ideas to try save Dougal from an explosives-laden milkcart. 

Other things that the ads don’t tell you – cars are an inefficient means of transport. Most new internal combustion engine cars have a maximum efficiency of 35% in petrol and 45% in diesel. This means that most of the energy in the fuel is lost as heat. Electric vehicles are generally 85% efficient. 

This is not to suggest that EVs are the panacea – a mass switch to EVs would not ease congestion. And there still would be pollution issues. Vehicle tyres have been found to be the biggest source of nanoplastic pollution in the Alps.

And that’s not to mention the energy spent in the mass production of EVs for personal use. Car production has a big environmental footprint from the various components used. And the disposal of cars at the end of life is another issue.

We keep doing the same thing – and it’s not working

Insanity is doing the same thing over and over and expecting different results. And for decades, we have insanely been building roads for cars to ease our traffic problems. It’s not working.

Many people say they have to drive due to the lack of public transport, particularly in rural areas, and this should not be discounted in any debate on car use. But many of the reasons for this are down to policy decisions – to focus largely on private car transport on roads to the detriment of an affordable, interlinked mass transit public transport system, whether it is national bus, urban bus or rail.

Yes, there have been successes along the way in terms of Dart and Luas, but this is in one city in one part of the country. We need to think big in terms of public transport – we need the same energy, commitment and spending that led to us having a motorway system.

Unfortunately, just when we thought we were making progress, the new government’s failure to maintain the modest 2:1 spending in favour of new public transport versus new roads is a retrograde step, which will only lead to increased car use, congestion and rising emissions.

To provide alternatives for the public to make the switch from cars, we need a ratio of at least 5:1 spend on public transport, with at least 20% of that to go on active travel.

We should have choices but the freedom to choose has been taken away by a near total reliance on private transport. The freedom a car supposedly offers comes at a cost for other modes of transport – whether it is public transport, cycling or walking.

That’s if you believe a car and more tar is offering you freedom. The advertisers are trying to sell you a dream but they’re selling you a pup. And a government offering you more roads rather than reliable public transport is driving you down a cul de sac.

Ciaran Brennan is the Communications Officer at the Irish Environmental Network.

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Office investor demand was way up in the first half of 2025, according to exclusive JLL data

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  • JLL found office transaction momentum strengthened significantly in the first half of this year, with total industry volume up 42% year over year to $25.9 billion.
  • The report notes that as we move through the third quarter, JLL is actively seeing the transition from “office curious” to “office serious” take hold across the industry.
  • There’s a flight to quality, with top-tier office buildings seeing the bulk of the demand.
Working late, office buildings, Financial District, London.
Travelpix Ltd | Stone | Getty Images

A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.

The recovery in the U.S. office market has been gaining steam this year and may be set to accelerate. While vacancy rates and return-to-office employee volume have been focal points in gauging demand, a new look at interest in office from the capital markets points to an even stronger recovery than previously thought.

JLL, a global commercial real estate and investment management company, gave Property Play exclusive access to a limited distribution client report. It found that office transaction momentum strengthened significantly in the first half of this year, with total industry volume up 42% year over year to $25.9 billion.

Looking at JLL’s office sales transactions alone, volume was up 110% from the first half of 2024 to the first half of 2025, more than double the momentum of any other major property type, including data centers. 

The report notes that as we move through the third quarter, JLL is actively seeing the transition from “office curious” to “office serious” take hold across the industry. Lower interest rates are propelling much of that.

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In addition, the number of bids on a given transaction was up 50% over the same period, with the second quarter alone experiencing $16 billion in office bid volume, which is the highest quarterly total since the second quarter of 2022 when the 10-year treasury yield was below 3%. Bid volume can measure growth and health of a sector from a capital markets perspective. 

“What typically happens is, after a downturn, the high-net-worth private capital comes back in because of opportunistic returns, and they start buying. The REITs follow, and then the institutional capital flows, like pension funds, separate accounts, offshore capital, follow the REITs. That’s exactly what’s playing out right now,” said Mike McDonald, senior managing director and office group leader at JLL. 

Larger deal demand, that of $100 million or more, is increasing, up roughly 130% in the first half of this year compared with the same period in 2024. This is due to increasing institutional investor appetite for higher quality office, as well as better debt availability, according to the report.

There is, of course, a flight to quality, with top-tier office buildings seeing the bulk of the demand. As those buildings fill up, second-tier buildings will start to see increased demand and could actually outpace the top tier buildings as it relates to rental rates and absorption over the next five years, according to McDonald.

The massive office downturn in the first years of the pandemic caused a pullback in planning for new buildings, so there is now very little new office space under construction. The market will see just 6 million square feet of office space delivered next year, which is 90% below the four year annual average following the great financial crisis. 

“Some people may refer to it as slowing down; it’s really hitting a brick wall,” said McDonald. “There’s going to be a dearth of new deliveries the next three years, as evidenced by the 6 million square feet next year, which is anemic based on 30-year historical averages.”

He also pointed to overall reduction of office inventory, as older office buildings are either torn down or converted to residential, hospitality, self storage, or just reimagined into something other than office.

The lowest quality, distressed segment is still seeing some bargain hunters, so there is something of a bar-bell effect. 

“We call them dark matter, and they do matter. It’s that 1-million-square-foot tower in downtown Detroit or Pittsburgh or Cleveland or Dallas that is 40% occupied,” said McDonald. “Capital looking for highly distressed, very opportunistic returns, very low basis, where an asset may have traded five years ago at $300 a foot, and they can buy it now for $50 a foot. At that lower investment, they can reduce rents and have more velocity because their basis is lower, they have more of a competitive advantage.”

Demand tailwinds for office overall continue, as company downsizing rates are stabilizing. Companies are also no longer shedding very much space when they relocate; in 2022, on average, companies were getting rid of almost 20% of their space when they made a move. That is now down to 3%, according to JLL, a clear sign of stabilization.

This year REIT acquisitions have been strong. The stocks of office REITs like BXP, Vornado and SL Green are higher in the last six months, although the largest, Alexandria Real Estate Equities, is still struggling.

Lower interest rates over the next several quarters will certainly help in the cost of debt for dealmaking, but the reason rates are coming down is because of weakness in the economy. That creates a new pressure on the office market when it comes to demand from employers. 

“We’re very mindful of the impact, what that’s going to have on the actual tenant and the companies that actually occupy these buildings,” said McDonald. “You have to think about the macroeconomy, geopolitical risks, all the things that go into setting our overall capital market environment, and price of debt is just one component of it.”

McDonald said next year may be more about institutional capital taking the lead. These so-called green shoots in the office market will likely propel both leasing metrics and valuations higher over the next several years. 

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U.S. startup airline Breeze Airways plans first international flights

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  • Breeze Airways is planning to start its first international flights in 2026 with service to Mexico, Jamaica and the Dominican Republic.
  • Breeze Airways started flying in 2021 and was founded by David Neeleman, a serial airline executive who also started JetBlue Airways.
A Breeze Airways airplane on the tarmac at Tampa International Airport in Tampa, Florida, on May 27, 2021.
Matt May | Bloomberg | Getty Images

U.S. startup airline Breeze Airways is planning to fly internationally for the first time early next year, aiming to win over sun-seeking travelers as the carrier enters its fifth year of flying.

The airline’s host of seasonal service kicks off on Jan. 10 with a Saturday-only route between Norfolk, Virginia, and Cancun, Mexico, followed by roundtrips between Charleston, South Carolina, and Cancun on Jan. 17, also only on Saturdays.

Other routes include Saturday service to Cancun starting from New Orleans on Feb. 7 and from Providence, Rhode Island, a week later. In March, Breeze is also planning to start Thursday and Saturday service between Raleigh-Durham International Airport in North Carolina and Montego Bay, Jamaica, and Wednesday and Saturday service to Punta Cana in the Dominican Republic. Flights from Tampa, Florida, to Montego Bay start on Feb. 11.

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Breeze was launched by JetBlue‘s founder, David Neeleman, and debuted during the pandemic, in May 2021.

The carrier been working for years with the Federal Aviation Administration to win certification to fly internationally, Lukas Johnson, Breeze’s chief commercial officer, said in an interview.

It’s the first sizeable U.S. passenger airline to win that certification since Virgin America, which was acquired by Alaska Airlines in 2016, Johnson said.

He said Breeze is continuing its business model of flying its Airbus A220-300s between cities that have little to no competition from rivals and added that the new routes are “an exciting starting point for us.”

“We feel really confident that it’s going to be a guest response,” he said.

Fares for the new routes start as low as $99 one way, but Johnson said premium-class demand for its pricier, roomier seats has been strong and that there is a double-digit percentage of guests who book to a more expensive seat the second time they fly Breeze.

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Starbucks to close stores, lay off workers in $1 billion restructuring plan

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  • Starbucks announced a $1 billion restructuring plan Thursday that involves closing some of its North American coffeehouses and laying off more workers.
  • Approximately 900 non-retail employees will be laid off, Starbucks said.
  • This is the second round of layoffs in Niccol’s tenure, after 1,100 corporate workers were let go earlier this year.
Starbucks to close stores in restructuring plan; expects to incur $1B in related costs

Starbucks announced a $1 billion restructuring plan Thursday that involves closing some of its North American coffeehouses and laying off more workers as it moves ahead with its “Back to Starbucks” transformation under CEO Brian Niccol.

The number of company-operated stores in North America will decline by about 1% in fiscal year 2025, accounting for both openings and closures, the company said in an SEC filing. Starbucks operated more than 11,400 locations in North America as of June 29, suggesting that more than 100 cafes will shutter their doors as part of the restructuring plan.

Approximately 900 non-retail employees will be laid off on Friday, Starbucks said.

Starbucks estimates that 90% of the expected $1 billion restructuring cost will be attributable to the North America business. In total, the company expects to incur about $150 million in employee separation costs, plus about $850 million in restructuring charges related to the store closures, according to the filing. A significant portion of expenses will be incurred in fiscal year 2025, it said.

Starbucks said in the filing it is prioritizing investment “closer to the coffeehouse and the customer” as it looks to reverse a sales slump in its biggest market. The company’s same-store sales have fallen for six straight quarters, hurt by increased competition and price-conscious consumers.

This is the second round of layoffs in Niccol’s tenure, after 1,100 corporate workers were let go earlier this year. Starbucks ended 2024 with about 16,000 employees who work outside of store locations.

“These steps are to reinforce what we see is working and prioritize our resources against them,” Niccol wrote in a letter to employees Thursday. “I believe these steps are necessary to build a better, stronger, and more resilient Starbucks that deepens its impact on the world and creates more opportunities for our partners, suppliers, and the communities we serve.”

In July, the company announced its biggest investment ever into labor and operating standards, “Green Apron Service,” which involves a more than $500 million investment in labor hours across company-owned cafes in the next year.

In an interview earlier this month, Niccol told CNBC, “I really hope we’re moving towards being the world’s greatest customer service company, [and] the world’s greatest customer centric company.”

Back to Starbucks: CEO Brian Niccol on his first year leading the company's reset

In the message to employees Thursday, Niccol said the company had reviewed and identified stores where the company would be “unable to to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance.”

Starbucks executives had previously said that the company would be slowing new openings in favor of remodeling existing locations this year. The renovated cafes are meant to encourage customers to linger, taking the coffee chain back to its roots as a “third place” for consumers, outside of home and the office.

Following Thursday’s announcement, share of Starbucks were roughly flat in premarket trading. The stock has fallen more than 7% this year.

In addition to focusing on the customer experience, Niccol has enacted additional changes to operations including a return to four days in office, beginning next month.

He’s also brought on a new executive team including CFO Cathy Smith, Global Chief Brand Officer Tressie Lieberman and Chief Operating Officer Mike Grams. Grams and Lieberman worked with Niccol in his previous roles at Chipotle and Yum Brands.

Read Niccol’s full memo to Starbucks staff:

Partners,

I’m grateful for the work everyone is doing to put world-class customer service at the center of everything we do and focus on creating an elevated Starbucks experience for every customer, every time.

While we’re making good progress, there is much more to do to build a better, stronger and more resilient Starbucks. As we approach the beginning of our new fiscal year, I’m sharing two decisions we’ve made in support of our Back to Starbucks plan. Both are grounded in putting our resources closest to the customer so we can create great coffeehouses, offer world-class customer service and grow the business.

Changes to some of our coffeehouses

First, I shared earlier this year that we were carefully reviewing our North America coffeehouse portfolio through the additional lens of our Back to Starbucks plan. Our goal is for every coffeehouse to deliver a warm and welcoming space with a great atmosphere and a seat for every occasion.

During the review, we identified coffeehouses where we’re unable to create the physical environment our customers and partners expect, or where we don’t see a path to financial performance, and these locations will be closed.

Each year, we open and close coffeehouses for a variety of reasons, from financial performance to lease expirations. This is a more significant action that we understand will impact partners and customers. Our coffeehouses are centers of the community, and closing any location is difficult.

To put it into context: Since we’ve already opened numerous coffeehouses over the past year, our overall company-operated count in North America will decline by about 1% in fiscal year 2025 after accounting for both openings and closures.

We will end the fiscal year with nearly 18,300 total Starbucks locations – company operated and licensed – across the U.S. and Canada. In fiscal year 2026, we’ll grow the number of coffeehouses we operate as we continue to invest in our business. Over the next 12 months, we also plan to uplift more than 1,000 locations to introduce greater texture, warmth and layered design.

Partners in coffeehouses scheduled to close will be notified this week. We’re working hard to offer transfers to nearby locations where possible and will move quickly to help partners understand what opportunities might be available to them.

For those we can’t immediately place, we’re focused on partner care including comprehensive severance packages. We also hope to welcome many of these partners back to Starbucks in the future as new coffeehouses open and the number of partners in each location grows.

Reducing non-retail partner roles

Second, we’re further reducing non-retail headcount and expenses. This includes the difficult decision to eliminate approximately 900 current non-retail partner roles and close many open positions.

As we build toward a better Starbucks, we’re investing in green apron partner hours, more partners in stores, exceptional customer service, elevated coffeehouse designs and innovation to create the future. We will continue to carefully manage costs and stay focused on the key areas that drive long-term growth.

Non-retail partners whose roles are being eliminated will be notified tomorrow morning (Friday). We will offer generous severance and support packages including benefits extensions.

Unless your job specifically requires you to be on site in the office, we’re asking you to work from home today and tomorrow.

What’s next

These steps are to reinforce what we see is working and prioritize our resources against them. Early results from coffeehouse uplifts show customers visiting more often, staying longer and sharing positive feedback. Where we’ve invested in more green apron partner hours so that there are more partners working at busy times, we saw improvements in transactions, sales, and service times, alongside happier, more engaged partners.

I know these decisions impact our partners and their families, and we did not make them lightly. I believe these steps are necessary to build a better, stronger and more resilient Starbucks that deepens its impact on the world and creates more opportunities for our partners, suppliers and the communities we serve.

To those partners who will be leaving, I want to say a profound thank you. To those continuing on our turnaround journey, I deeply appreciate your commitment to helping us get back to Starbucks.

Brian

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